Exisiting playing areas were also redesigned, with training patterns overlaying the actual playing field, to give participants an additional perspective of how these training exercises and practices would actually inform the play of the sports in real life - giving context to the drills and gameplans.
Print posters and designs adorned the walls, in the style of contemporary art and graffiti, with the intention to invoke a sense of drive and motivation in participants.
Copy Script for the Adidas Impossible Spaces Campaign. There was an intention for the Impossible Spaces campaign to be tied back to Adidas’ tagline - Impossible is nothing.
it big are stacked against you, but is it impossible?
Impossible is nothing.”
And that isn’t always so accessible. Also, New york has a lot of empty lots. Like loads.
Remember our plan? We decided the best way to transform the city and it’s people, is by putting two and two together. We’d use the empty lots and transform them into training spaces, and make it available for the public to use.
We believe success is earned, not chanced upon. So yes, the odds of making
“Adidas has a plan to transform cities and lives through sport. We’ve seen similar efforts made to less developed cities - creating courts, tracks and fields for the less fortunate. If we did the same thing to New York? Well, it would be buzz-worthy, but we don’t want buzz. We’d like to do more.
See courts and tracks? They’re public spaces. Everyone already has access to them. What separates athletes from champions is the training.
Impossible Spaces were training grounds for enthusiasts to prove their worth and literally ‘go-pro’, by giving a space for everyday people to experience the life and training of an athlete they otherwise would never have access to.
We were literally placing them in the athlete’s shoes.